Competition was relatively less in the retail sector, and one could enter the market with limited resource unlike today. The charge of this funktastic warehouse may look like a bit too much to some population with cardigans, uppers and sweaters charge at Rs. It offers verity of clothes for men to choose from on two basement floor. Shopping malls help brands achieve growth in much lesser time and cost; you need lesser number of outlets, which minimises managerial and other costs, and you might be generating larger revenues. How did the kids' version and your eastern offshoot come about? It has completely changed in the last five years; it's a budding industry with a growth rate of over 20 percent. CrossRoads was established in the winter of 2002 with our products being mainly knit wear, as our parent company are sweaters manufacturers. How I differentiated the brand Breakout from the existing players? This was the time when we didn't have many western apparel brands in the country like we have today; Crossroads was at the top, and the market wasn't very dynamic, though it was changing.
The online discount portal has brought exclusive discounts for the people in Lahore, Islamabad and Rawalpindi and is planning to launch its matchless services to other main cities of Pakistan in the near future. Our kids and eastern wear as the name suggests are also known niches. Many people daily visit Panorama Shopping Center for a great shopping experience at low price. CrossRoads was established in the winter of 2002 with our products being mainly knit wear, as our parent company are sweaters manufacturers. With each new season we have a new name for our collection and several photo shoots for our billboards, catalogues and various print media.
This info about several popular brand products will certainly help our valued visitors, to get first hand info about what hot deals are at offering - to get their hands on before they ends from stores near you. Karachi is the next target for Groupin. Pakistan has a variety of names which depicts the greatest heights of fashion excellence in exceptional styles and glorifying colors in their catalogues, as the fashion trends are sweeping changes throughout the globe. Mall of Lahore embodies traditional architecture but yet it is modern, spacious and luxurious. The concept of the store has been developed by a Spanish retail design firm, and again is inspired by the youth; the music they love, the hobbies they take up and the free spirited adventures. And how dispersed are you? The festive Food Court offers the best in fast food and dining with international restaurants and cafes, along with local traditional cuisines catering to all tastes and palates.
However, we are proud that many of our products are workable for older generation too, which gives us an additional edge. The Brand Manager of CrossRoads, Imran Ghani was the person behind the idea of CrossRoads to be launched as one of the first brands in Pakistan to bring fashion trends complimented with ease of wear. CrossRoads, the name of style: Crossroads was established in the winter of 2002 and by the winter of 2003 we had 7 outlets in 5 cities: Lahore, Islamabad, Rawalpindi, Faisalabad and Peshawar. There had been very few Pakistani brands which used to sell out chic trendy western wear outfits for the youth. Online retail is a good market, but even today it's a fraction of the total size of the market. If yes, do you plan to close down any of the existing stores that probably come in the same area? In the past our collections names have been Juice summer 2004 , Chocolatey winter 2004 , Graffiti summer 2005 , Paparazzi winter 2005 , Crush summer 2006 , Phunkaville winter 2006 , Glam summer 2007 , Revolution winter 2007 , Havana summer 2008 , Cult winter 2008 , Pop summer 2009 , Liberashion winter 2009 , Rio summer 2010 , M. If you want to get Groupin.
The sizes of our shops vary between 400 and 2500 square feet. Islamabad: City Center, Jinnah Super Blue Area 4. One who desires to roam about the realm of Pakistani western fashion must look at Crossroads Lahore. Following others has never been our strategy. Check out the discussion section and get the idea from the user comments or share with us your experience at Groupin. Ultimately, Breakout too will have a team that will be managing the brand. Bells Crossroads to Lahore route planner Get the best route from Bells Crossroads to Lahore with ViaMichelin.
All around the world, brands have flourished more than the informal sector with the emergence of the mall-concept. The idea is to create a shopping experience. Today, it is no longer the number of retail outlets but the total retail per square feet that is relevant. Not going to a mall is not an option for us. Total initial investment we made at that time was around one crore rupees. Since the winter of 2003 we have also been launching new outlets on a regular basis- Sialkot and Multan in the winter of 2004, Gujranwala in the summer of 2005 and Karachi in the spring of 2006. In winter 2008 we held a fashion show in Karachi to launch our Cult collection along with our flagship store in silver sands.
Our growth has been phenomenal, and at the beginning of each year over the last 3-4 years, we had to push the idea of having an e-store down the priority ladder, because we were generating enough sales growth. Breakout Pakistan is a renowned western wear brand operating in Pakistan since 2010. With Outfitters outfits, youngsters can now enjoy the comfort and feel from Outfitters collection, Outfitters Junior, Bang and Ethnic are all brands of the same company. Also, the changes in the next five years will be much more dramatic; with the phenomenal growth in shopping malls, the landscape will reshape completely. Along with an extensive range of retail, restaurants and entertainment options, there are many unique features to the Mall unlikely to be found in any other complex in the country.
That's because we started with limited resources, and we wanted quick growth and maximum return with minimum effort - both financial and physical. The go-to formula of getting onto the bandwagon will work no more; today, you need a proper business plan, investment, and most of all, creative knowledge to succeed. For western wear, I feel that the market is extremely competitive and the costs outweigh the benefits right now. Each season brings a wealth of new ideas culled from our partnerships with the world's most renowned artisans, allowing us to showcase their unique products, passion and vision. Our back of the envelope calculations suggest that we will be adding more square feet in the next 1. Crossroads Outlets in Lahore: Currently in 13 cities of Pakistans with 40 outlets, it is growing and has yet more to go. To date we have 34 outlets in 13 cities nationwide, with several under construction.
H winter 2010 and now Grease Summer 2011. Are you leading all three brands? Imran Ghani: The retail market for apparel has become very challenging and competitive. Since then it only has been topping up the immense vacuum in Pakistani geared up to wear boulevard wear clothing. For Breakout, we decided to target youngsters as there was a serious dearth of choices for this growing segment of the population at affordable prices. As I said before, the investment required at that time was relatively less than what is required today.